MidAtlantic Book Publishers Association
 

MBPA Spring Meeting March 13

  • 13 Mar 2010
  • 12:00 PM - 3:59 PM
  • Rosemont Plaza Conference Room, Rosemont Plaza, 1062 Lancaster Avenue, Rosemont, PA

Registration

  • Registration for members to attend the MBPA meeting and lunch on November 14, 2009. The registration fee covers the cost of lunch.
  • Registration for non-members to attend the MBPA meeting and lunch on November 14, 2009. The registration fee includes the cost of lunch.

Registration is closed
Please join us on Saturday, March 13, 2009, from 12 to 4 pm, for a meeting of the MidAtlantic Book Publishers Association. The meeting will be held at the Rosemont Plaza Conference Room, Rosemont Plaza, 1062 Lancaster Avenue, Rosemont, PA.

12:00 - 1:00pm: Lunch and business meeting; introduction of new officers
1:00 - 1:15pm: Break
1:15 - 2:15 pm: Book Marketing's Number One Rule: Failing to Plan is Planning to Fail (see below for details
2:15 pm - 2:30 pm: Break
2:30 pm - 3:30 pm: Mastermind session (see below)
3:30 pm - 4:00 pm: Wrap-up

There will be a $15 fee to cover the cost of lunch for the meeting, as we will be having lunch brought in. Menus will be sent to attendees for preordering.

Book Marketing's Number One Rule: Failing to Plan is Planning to Fail
Mary Shafer's hour-long talk will focus on the importance of creating and following a marketing plan for each season's new releases. She'll share a how-to guide to ensuring that your promotional efforts achieve maximum results for minimal cost. She'll touch on all important considerations of an intelligent, applicable marketing plan including timeline, budgeting, realistic resource allocation, leveraging technology and measuring return on investment (ROI).

Mastermind Session
At the last meeting, an impromptu Mastermind Session was a huge success. Attendees at the meeting shared questions, concerns, problems, and issues relating to their publishing ventures, and received feedback from the widely-varied expertise in the group. We'd like to repeat this highly successful event and again give members an opportunity to bring their publishing questions, concerns or problems to the group. In order to better control the time, we are asking that attendees submit in advance one item that they'd like to get answers, feedback, help or suggestions on. Please email your item for the Mastermind session to Sheila Ruth at sruth@imaginatorpress.com no later than March 12 at 5pm.

Directions

From the North: Take the New Jersey Turnpike (95) to EXIT 6 (Pennsylvania Turnpike (276) exit). Take the Pennsylvania Turnpike (276) Westbound to EXIT 25A/20 (Mid-County Interchange) I-476 South/Chester. Follow I-476 South to EXIT 13 (Villanova/St. David's). At the bottom of the ramp turn right onto Route 30 East, also known as Lancaster Avenue. At the fifth traffic light you will see VU Fieldhouse on the far left corner of the intersection and the Villanova Football Stadium directly past the Fieldhouse (on Lancaster and Ithan Avenues). Continue on Lancaster Avenue for two more lights. At the 2nd light, turn right into the Rosemont Plaza and park. Go into the main doors of the building, past the management office to the first corridor on your left. Meeting room is the 2nd door past the ladies room, on the right.

From the West: Take the Pennsylvania Turnpike to EXIT 326 (formerly EXIT 24) for Valley Forge, this becomes I-76. Take I-76 (Schuylkill Expressway) to EXIT 28-A (I-476 South/Chester). Take I-476 South to EXIT 13 (Villanova/ St. Davids). At the bottom of the ramp turn right onto Route 30 East, also known as Lancaster Avenue. At the fifth traffic light you will see VU Fieldhouse on the far left corner of the intersection and the Villanova Football Stadium directly past the Fieldhouse (on Lancaster and Ithan Avenues). Continue on Lancaster Avenue for two more lights. At the 2nd light, turn right into the Rosemont Plaza and park. Go into the main doors of the building, past the management office to the first corridor on your left. Meeting room is the 2nd door past the ladies room, on the right.

From the East: Take I-76 West (Schuylkill Expressway) to EXIT 28-A (I-476 South/Chester). Take I-476 South (to Chester) to EXIT 13 (Villanova/ St. Davids). At the bottom of the ramp turn right onto Route 30 East, also known as Lancaster Avenue. At the fifth traffic light you will see VU Fieldhouse on the far left corner of the intersection and the Villanova Football Stadium directly past the Fieldhouse (on Lancaster and Ithan Avenues). Continue on Lancaster Avenue for two more lights. At the 2nd light, turn right into the Rosemont Plaza and park. Go into the main doors of the building, past the management office to the first corridor on your left. Meeting room is the 2nd door past the ladies room, on the right.

From the South: Take I-95 North to EXIT 7 (I-476 North/Plymouth Meeting). Take I-476 North to EXIT 13 (Villanova/St. Davids). Proceed East on Route 30 (Lancaster Avenue). At the fifth traffic light you will see VU Fieldhouse on the far left corner of the intersection and the Villanova Football Stadium directly past the Fieldhouse (on Lancaster and Ithan Avenues). Continue on Lancaster Avenue for two more lights. At the 2nd light, turn right into the Rosemont Plaza and park. Go into the main doors of the building, past the management office to the first corridor on your left. Meeting room is the 2nd door past the ladies room, on the right.


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