MidAtlantic Book Publishers Association

Winter 2011 Member Meeting

  • 26 Feb 2011
  • 12:00 PM - 3:30 PM
  • Webinar - No charge for members in good standing!


  • MBPA member in good standing (dues paid up through 2011)

Registration is closed

This meeting makes history in two ways for MBPA: It marks our move to a full quarterly meeting schedule, and will be our first foray into Web-based meetings that allow more of our geographically spread-out membership to attend, while eliminating the time, cost and hassle of travel to in-person meetings.

Noon-12:25pm – Member business meeting
We'll do a quick check-in to make sure everyone's online with us, then take a vote on recent changes to our Bylaws that enable us to use modern technology to conduct organizational business.

12:30-1:25 - Author & Publisher Barbara Techel:
Sell Your Book To Schools Through Author Visits

Barbara Techel, author and publisher of the multi-award-winning Frankie, the Walk ‘N Roll Dog book series, is rapidly building her publishing business on the back of a relentless promotional campaign. The foundation of her marketing efforts is a solid platform of in-person and virtual school appearances by herself and with Frankie, her disabled dachshund and subject of her books.

This strategy puts her directly in front of the people she most seeks to affect with her message of optimism and perseverance: children. However, this tactic can work to get your own message out even for books with an older target audience, opening a whole new audience for your titles.

Barbara is currently writing a book that details exactly how to plan, execute and tweak your own school-based campaign to bring your message -- and the books that contain it -- into the broad exposure of the classroom, which reaches back to influence other family members, including parents who control the purse strings. Her half-hour presentation will tell you what's involved in such a campaign, such as:
  • Important points to include in your presentation
  • Pitfalls to avoid in pitching classroom appearances (students are protected from blatant marketing messages)
  • Appropriate presentation length for various ages
  • What to charge for your appearances and the basis to  use in determining this figure
  • Where to speak: locally, regionally, across the US; in-person and virtually, via Skype
  • Marketing your message and appearances to schools
After her presentation, Barbara will answer specific questions about what else to expect when approaching schools about your books, and she'll provide a PDF notes handout. Once you learn through her presentation WHAT you need to do, get on the email notification list to find out when her new book will come out to walk you step-by-step through the details of HOW to plan and implement your campaign.

Short break

1:30-2:25 - MasterMind
Almost an hour of our increasingly popular networking session that allows attendees to pose questions about publishing-related issues they're dealing with to get feedback from fellow members. Always interesting and often impressive to learn how much collective knowledge, experience and wisdom our members have to offer. Send in your questions no later than noon on Friday, Feb. 25 to have them considered for inclusion.

Short break

2:30-3:30 – Publisher and Author Mary Shafer:
Online Newsrooms: Why You Need One, How To Build It

Did you know that in a recent survey, nearly half of journalists report visiting an informational company website or online newsroom at least once a week, and almost 87% report visiting at least once a month? 75% of those surveyed said they use company websites to follow a company, share something with that company, or post news and information about that company.

They do this to look for story material or to research stories they're already covering. That's why savvy authors and publishers who want to get covered must present themselves as professionally as corporations do, creating and maintaining a viable online newsroom to be relevant to today's media.

Marketing consultant, author and independent publisher Mary Shafer explains how to add an online newsroom to your professional website and what to put in it, in this information-packed how-to seminar. Learn the top 10 reasons to have an online newsroom, the top 5 functions it needs to attract media attention, and the top 20 elements they'll expect to find there. The accompanying digital slide presentation details a few examples of successful online newsrooms, and participants will be given a PDF of full notes so they can concentrate fully on the presentation instead of scrambling to get it all written down.

Mary Shafer is a full-time freelance writer, author and independent publisher in Bucks County, PA, who supports her writing and publishing habit as a marketing consultant to small and micro-businesses. And, oh, yeah…she's also president of MBPA.

Please note: Video and text chat feeds will be provided free of charge via online webinar software. You do not need a webcam to access this service, but you do need a Windows or Mac computer with high speed Internet connection using a major browser such as Microsoft Internet Explorer, Mozilla Firefox, or Apple Safari. Concurrent audio will be provided via telephone. You will be given a number to dial into, to participate in live audio. If this is a long-distance call for you, standard long distance rates will apply. If this poses a problem, you will have the option to dial in via Skype as a free call, but you must have an already established Skype account to use this option.
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