Come meet your fellow members and some new board members in person, at the library that sponsors the Carlisle Day of the Book Festival. Share some conversation over lunch while we hold a quick member meeting from noon to 12:30 PM.
After a quick break, we'll reassemble at 12:45 to catch our featured speaker, Sheila Ruth (publisher at Imaginator Press
, MBPA's Immediate Past President, and our delightful Festivals and Events Committee Chair
Sheila will treat us to her narrated digital slide presentation, Beyond Friends: Advanced Facebook Marketing for Books.
This session will provide specific tips and hard information about how to really use Facebook to sell books. Making friends and posting regularly are a good start, but there are more effective ways to use the social advantages of Facebook. The session will cover:
- Facebook fan pages, landing pages and fangating
- Contests and other promotions
- Third-party apps
- Making effective use of Facebook advertising
- Ccommerce on Facebook
- Integrating Facebook with your website
- Evaluating metrics
Whether you're new to Facebook or a Facebook veteran looking to take your marketing to the next level, you'll come away with strategies that you can implement easily and cost-effectively. In order to make best use of the time, Facebook basics will not be covered, but Facebook newbies are still encouraged to attend to learn strategies that they can implement after they get up and running on the platform. There will be about 15 minutes at the end of the session for questions.
We'll have a 15-minute break, then at 2:00, the social media theme continues with a half-hour presentation from MBPA president Mary Shafer, publisher at Word Forge Books. She'll be laying out the basics of microblogging in the book world with Takin' It To The Tweeps: Twitter For Publishers and Authors.
This brief overview of the magic of Twitter as part of any book promoter's toolkit is basic enough for beginners but includes some real-world tips and tricks for effective promotion in 140 characters (more or less). You'll go home with a cheat sheet and have 15 minutes at the end for questions.
After our last break, we'll come back together at 3:00 for the ever-popular Member MasterMind. This activity has us gathering questions from members before the session and writing them on slips of paper. Everyone puts their question out on a table and looks at the questions posed by others. Those who can answer a question pick it up, then when called on, give their helpful answer. Not everyone will have a question and not every question will be answered, but it's a great exercise not only in sharing knowledge and resources, but also in learning what a great deal of knowledge and experience we have in our collective brain trust.
And you get it all for just $25
and a beautiful, scenic drive to historic Carlisle
. For those with any interest in history, there are many Civil War and other military points of interest, including the Carlisle Barracks, which houses a military history archive at the US Army War College
. Those who might wish to stay the weekend to avail themselves of this priceless research source should make arrangements to stay at one of the many area inns or B&Bs to truly experience Cumberland County. You can even stay on campus at the College in the Washington Inn
, which once served as the area's Indian School and has a history all its own.
Get the most bang from your membership buck by attending our summer meeting, where we'll introduce some exciting new initiatives and member benefits!
Register no later than August 6, 2011 to reserve lunch. Reservations will be accepted afterward, but we may or may not have enough food for those who register late. Payment in full, cash or check, is required at the door for those who don't pre-register.