MidAtlantic Book Publishers Association
 

Social Media Update for Authors and Publishers

  • 14 Apr 2012
  • 10:00 AM - 12:00 PM
  • Anymeeting.com

Registration

  • Currently an Mid Atlantic Book Publisher Member
  • Non-Members of MBPA can enjoy our EduSessions.

Registration is closed
Our first-ever EduSession will be presented by Sheila Ruth, publisher at Imaginator Press.

This meeting will be held online through Anymeeting.com.

Cost: $10 MBPA & Affiliate Members, $20 non-members

The pace of change in the social media landscape is accelerating, making it difficult to keep up for anyone looking to use social media for marketing books. Familiar sites like Facebook keep changing the playing field, while new sites like Pinterest seemingly come from nowhere. Freshen up your social media portfolio with new sites and new methods, while keeping up with the newest changes and terms of service on your favorite sites. Get tips on managing social media overload, and learn some tools that can maximize your time and effort!

Facebook Update:
Learn how to use the latest features of Facebook to better market your books. What impact does Timeline have on your marketing plan, and how can you break through Facebook's barriers to reach your audience? In addition, keep out of trouble by learning some important changes to Facebook's terms that could affect your marketing.

Pinterest Introduction:
In just a few short months, Pinterest has grown to the third biggest referrer on the Internet and a force to be reckoned with. Take a walk-about on Pinterest and learn how to use this hot new visually-oriented site to promote your books. Learn how to stay clear of some of the legal issues with posting copyrighted materials and how to get 'invited' to launch an account.

Google+ Introduction:
Don't believe everything you read about Google+; reports of its death are greatly exaggerated! (Apologies to Mark Twain). Learn how Google+ is different than other social networks, and why it just might be the most important social network to be on. Learn the culture and etiquette of Google+, how and when to use Circles (and when not to use them!) and how to use Google+ for search engine optimization.

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