MidAtlantic Book Publishers Association
 

Summer Members Meeting: Book PR and Special Sales Marketing

  • 15 Sep 2012
  • 10:00 AM - 4:00 PM
  • 855 Sulphur Spring Road, Arbutus MD

Registration

  • Members of MBPA who are not self-published, do not own their own publishing company. Authors who are members of MBPA.
  • This registration is for a Non-Member who is either a member of IBPA (Independent Book Publishers Association) or a member of an Affiliate organization of IBPA.
  • As a non-member.
  • Current Publisher & Associate Members in good standing.

Registration is closed
Summer Members' Meeting

Our next members' meeting will be held on September 15, 2012, at the Arbutus Library in Arbutus, Maryland. Here's the agenda and schedule:


10:00 AM - Business meeting: News update, open election nominations, member Q&A; with light refreshments

10:45 - Brief Break

11:00 - Sandra Beckwith –
             Public Relations for Indie Publishers

12:00 - Brief break and lunch setup

12:15 - Lunch and informal networking

1:00   - Brief break

1:15   - Brian Jud – "The Buck Starts Here"

2:45   - Brief break and book sales/signing

3:00   - Mastermind questions and unstructured networking 

             with members and speaker

4:00   - Adjournment & cleanup


Speakers


Featured Presenter:

Brian Jud of BookMarketingWorks.com


Special sales and marketing expert Brian Jud will be presenting "The Buck Starts Here: Selling Large Quantity Non-Returnable Fiction, Nonfiction and Children's Books Outside the Book Trade."


Brian is known as "Mr. Special Sales" in the industry, currently supporting his newest book, How To Make Real Money Selling Books. 



It's the followup to his seminal bestseller, Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets. A frequent speaker on the publishing circuit, Brian has presented at IBPA Publishing University, Book Expo America, and countless conferences across the country. He's your go-to guy for all things non-trade sales, and you'll have direct access to ask the questions you've always wondered about regarding non-book trade sales and marketing!


Sandra Beckwith of BuildBookBuzz.com

Sandy is an experienced public relations expert whose fantastic Build Book Buzz eNewsletter is a must-read for authors and publishers seeking better, faster and cheaper ways to use PR to promote their titles. Sandy will be talking about all the ways we can use traditional and new media -- and when the best times are to choose one option over the other -- to create PR buzz for our books


She will answer your questions about specific projects you're working on, so come prepared to learn news you can take back to your office and use immediately! And for more in-depth detail you can continue to use over the long haul, Sandy will be introducing us to her newest ebook, Get Your Book in the News: How to Write a Press Release That Announces Your Book.



Lunch will be provided and is included in the registration fee. 


The deadline to register is September 8,
so don't miss your chance to learn the very latest,
most effective tips and tricks
from two of today's top book marketing experts!

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