MidAtlantic Book Publishers Association

Online EduSession: Marketing in the 21st Century: Lifting The Veil of Mystery

  • 26 Sep 2012
  • 7:00 PM - 8:00 PM
  • AnyMeeting.com - Details will be sent to registrants


  • If you're a member at any level of MBPA, choose this option.
  • If you're not an MBPA member, or if you've been a member but have let your dues lapse, choose this option.

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Led by MBPA president and 35-year marketing professional Mary Shafer, this hour-­long seminar removes the mystery from an activity that’s absolutely critical for the success of any modern indie publisher, self-published author, or any other small business that's serious about sales. 

Learn the 3 Critical Concepts all effective marketers must understand:
  1. The one hard reality you must accept about your business or organization before you even begin marketing
  2. The one question you must answer in all your marketing messages
  3. The one simple truth about marketing that expensive agencies don’t want you to know

We’ll also cover the following concepts:
  • What marketing is...and what it isn’t
  • Basic concepts of Branding and Positioning
  • The reasons you might want to use an agency
  • Understanding marketing as an integrated business discipline
  • Effective use of marketing tools such as advertising, publicity
and events
  • Asking and answering the right questions with your marketing messages 
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