MidAtlantic Book Publishers Association

Online EduSession: Optimizing Your Amazon Author Central Page

  • 28 Nov 2012
  • 7:00 PM - 8:00 PM
  • AnyMeeting.com - Details will be sent to registrants


  • If you're a member at any level of MBPA, choose this option.
  • If you're not an MBPA member, or if you've been a member but have let your dues lapse, choose this option.

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Exploring the Amazon:
Maximizing Your Author Central Presence

Like it or not, Amazon.com is the world's largest bookseller, providing a global marketplace for our titles that we couldn't hope to reach any other way. Because it understands the importance of thorough promotion for the books it sells, Amazon provides many free marketing tools to help make that happen. 

And because Amazon understands that people shop for books by authors, not publishers, it's no surprised that Author Central is one of the most powerful of these tools, if properly built and maintained. Author Central Pages offer:

  • Full author control over content
  • Improved Amazon search results
  • Sales tracking on each author title
  • Ability to add new titles as necessary
  • Channel to connect with readers
  • Channel to resolve listing issues through Amazon
  • Full help section for support

It's important for indie publishers and authors themselves to optimize each author's Amazon Author Central page. This EduSession will help you learn to do just that by helping you

  • understand the importance of the Author Central Page
  • build an Amazon Author Central Page into each book's marketing plan
  • allocate the resources to make it happen
Leveraging this one online promo tool could be the best thing you've done for your authors -- and your company! -- all year. 

Register now for this webinar so you can see how to plan and build your Author Central pages by year's end, and send each of your titles into the New Year with the best possible chance of reaching their largest audience!

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