MidAtlantic Book Publishers Association

Online EduSession: Crowdfunding Your Next Project

  • 15 May 2013
  • 7:00 PM - 8:00 PM
  • TBA - Details will be sent to registrants


  • If you're a member at any level of MBPA, choose this option.
  • If you're not an MBPA member, or if you've been a member but have let your dues lapse, choose this option.

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Crowdfunding Your Next Project

Have an idea for a project but don't have the capital to implement it? Crowdfunding is one option that has become a popular way to raise money. Similar to a PBS Pledge Drive, Kickstarter and other crowdfunding sites provide a venue for you to raise money from donations by the public. You set a funding goal and a deadline, and offer rewards for different levels of pledges. While your project is active anyone can pledge any amount, from $1 and up.

Crowdfunding can be a great way to finance a promising project, and it can also generate publicity and leads for that project. It isn't a magic bullet, however, and it requires careful planning and publicity similar to what is involved in planning a book release. 

Two MBPA members, Norwood Holland and Sheila Ruth, have run successful crowdfunding campaigns, and in this EduSession they will give you the information you need to decide whether crowdfunding is right for you, and how to run a successful campaign. 

Norwood Holland will discuss crowdfunding in general (the do's, don'ts and pitfalls); and how to choose a platform. He will share his experiences with Kickstarter and how he raised over $5000 for his book, Sleepless Nights: The Drew Smith Series.

Sheila Ruth will discuss the lifecycle of a Kickstarter project, planning for success, marketing the project, energizing your existing community, and how crowdfunding can be an important publicity tool as well as a way to raise money. She will share tips for success based on her experience raising $6900 for her project, Rekindling the Fire: Ratha's Creature Graphic Novel.

Register now so that you don't miss this exciting event that can help you take your business to the next level!

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