MidAtlantic Book Publishers Association
 

Online EduSession: Jump-Start Sales with a Metadata Makeover

  • 24 Jul 2013
  • 7:00 PM - 8:00 PM
  • TBA - Details will be sent to registrants

Registration

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  • If you're not an MBPA member, or if you've been a member but have let your dues lapse, choose this option.

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Online EduSession: Jump-Start Sales with a Metadata Makeover


Rebecca Albani from R R Bowker As an author or small publisher, it is sometimes difficult to understand the vocabulary of the book industry.  Rebecca Albani of R R Bowker will cover some basics that you need to know to get started such as what is an ISBN, when to use a different one and how to obtain one.  She will also discuss why it is valuable to attach one ISBN per title. Eliminate confusion and sell more books.
 
You can't sell books online if people can't find or don't know what they are purchasing -- metadata gives them the information they need to buy. In the second half of the presentation Rebecca will discuss the different types of metadata you can attach to your titles. Bowker breaks the metadata down into three different sections. She will go into detail about the three different types of metadata, gives examples of good and bad metadata as well as how to make your titles more discoverable to customers by attaching the correct metadata to your titles. 

Fee: $10 for members; $15 for non-members

Register now so that you don't miss this exciting event that can help you take your business to the next level!

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