MidAtlantic Book Publishers Association

"Lunch 'n Learn" Webinar - Book Publicity: How to Launch & Promote Your Book

  • 23 Apr 2014
  • 12:00 PM - 1:00 PM
  • Online (via GoToMeeting)


  • This event is FREE for current MBPA members.
  • This event is $10.00 for non-members. If you're not a member of MBPA, please consider joining.

Registration is closed

NEW Benefit of Membership for MBPA Members and
SPECIAL INVITATION to Independent Publishers,
Published Authors, and Aspiring Authors

Please join us for our
"Lunch 'n Learn" Webinar
Wednesday, April 23, 2014
12 noon - 1 pm (EST)
via GoToMeeting


BOOK PUBLICITY: How to Launch & Promote Your Book


Marika Flatt
Owner, PR by the Book


MBPA Members: FREE

Non-members & guests: $10

Book publicity is one of the most vital pieces of launching a book and building its visibility in the marketplace. It should be a part of every author and publisher’s plan well before the book is written. We’ve seen the landscape of both publishing and book PR change dramatically over the last decade or so, bringing both advantages and disadvantages - for example, you have a number of channels on which you can reach your audience, but so does everybody else! How do you stand out amongst all of the authors and books competing for airtime?

This webinar will focus on generating publicity in today’s market, the role and impact of social media, and how to know when to do it yourself and when to leave it to the experts.

You’ll learn...

  • What kind of content makes for good publicity opportunities?
  • What are the major challenges for publicists in earning coverage for books/authors?
  • What gets the media excited?
  • What makes them invite you back for more?
  • What’s the most important thing authors need to know about publicizing their book? 
  • How can authors include members of the media in their online conversations?

About the speaker:

Marika Flatt is the founder of PR by the Book, LLC, a boutique literary publicity firm in Austin, TX, and Nashville that offers traditional and online publicity campaigns, social media services, and message and media training for authors and experts.

Prior to launching PR by the Book in 2002, after garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper, producing for her college TV station, and working with NBC-TV in Dallas, Marika spent seven years leading the publicity team of an Austin-based book publicity firm. While there, she was the Director of Publisher Services, handling the company’s key publicity campaigns and serving as the company’s spokesperson.



Accessing the Webinar:

A few days prior to the event, you will receive an e-mail containing a link and special access code to join our webinar at GoToMeeting.com. After you have entered the access code, you will be prompted to agree to a download of the GoToMeeting Control Panel and Viewer. Once the download is complete, the GoToMeeting screen will appear and you can participate in the webinar. (Previous users of GoToMeeting will probably already have the control panel and viewer downloaded and will automatically be taken to the webinar.)

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